Magazine

Mega Brand Week X Dr.Althea

2026, 67 is out, 345 is in!

Dr. Althea's 345 line, A to Z.The cream you know, the serum you need!

 There's a brand that's been showing up everywhere lately. On the desks of colleagues whose skin I've been quietly envying. In the routines of people who are genuinely picky about what they spend money on. In conversations I keep overhearing in the office.

 That brand is Dr. Althea. And the number everyone keeps saying is 345.

 Dr. Althea built their reputation on the 345 Cream. It's been the signature for years, the product people come back to, the one that shows up in "what actually works" lists rather than "what's trending" lists. And now the 345 line is expanding. The serum just dropped, and based on what it's doing, it might be the most important thing Dr. Althea has released in a while.

 So today we're going A to Z. The brand, the philosophy, the cream that started it all, and the serum that changes the conversation. Let's get into 345.

The Brand: What is Dr. Althea and 345?

  The name comes from the formula philosophy. Three brightening ingredients, four moisturizing ingredients, five soothing ingredients. It's not just a number, it's a framework. And it's what makes the 345 line feel more considered than most skincare sets.

 Three products work as a system. Mist, serum, cream. Each one built around the same ingredient core, layered in sequence for maximum absorption and effect. The cream held the line's reputation for years. The serum is the new arrival. And it's already earning its place.

[Dr. Althea] 345 Mist

 Every good routine needs a first step that sets the tone, and this is it. The mist primes the skin before the actives go on, adding the initial layer of hydration that helps everything layered on top absorb properly. It's the easiest step to underestimate right up until you skip it one morning and notice the difference. Light, fast, and consistently useful rather than occasionally impressive. The kind of product that earns its place quietly.

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★ [Dr. Althea] 345 Serum — New Launch

 This is the one worth talking about. The cream has held the 345 line's reputation for years, but the serum is what I keep reaching for now. Higher concentration of the core actives, faster absorption, and a texture that sits somewhere between an essence and a traditional serum. That in-between sounds like a compromise but actually works in its favor.

 What I noticed first was the consistency of the results. Not a dramatic overnight change, but the kind of steady improvement that makes you realize your skin has been quietly getting better for the past two weeks. Texture, tone, overall feel. The serum is doing the work.

 If you're going to try one new thing from the 345 line, start here.

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[Dr. Althea] 345 Cream

 The one that built the reputation. Dermatologist-developed, focused on barrier repair and sustained hydration, with a track record long enough that it doesn't need much introduction. What's worth saying is this: using it after the serum is a noticeably different experience than using it alone. The serum primes, the cream seals, and the combination is where the 345 system makes its full case.

 Rich without being heavy. The kind of cream that makes your skin feel looked after rather than just coated.

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67 had a good run. But in 2026, the number that actually does something for your skin is 345.

Dr. Althea Mega Brand Week runs May 18th through May 24th, exclusively on StyleKorean. Up to 48% off the 345 line and more.

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．Mega Brand Week — Dr.Althea!: up to 48% off

．Duration: May 18th — May 26th

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