The color is a true black, but it goes on lightly so it's perfect for more natural brows. My hair is black so it's hard to get it to look natural so this works decently. I like the angle it provides, but you won't get thin lines with this. This is just to fill in the brows. It has a hard dry texture, and doesn't melt easily or put on too much pigment which is good. It's not sticky which is nice, and doesn't melt off easily. I haven't seen any color patches. I also like the spoolie at the opposite end. It's convenient.