I love this mascara! It does not smudge and super easy to clean.

I'm a Maybelline Mascara user and as we all know that's one of the Holy Grail drugstore brands of mascara. But I was impressed on this mascara, it's waterproof, lightweight and very easy to apply. After few minutes of application, it will turn to some kind of jelly and if in case you got a smudge then its easier to remove. I saw this one on sale again so I decided to stuck up because it is a very good deal. Just make sure you apply a very little amount for a natural and long-lasting effect. I will definitely repurchase!

I have combination skin, so with most mascaras (even waterproof ones), they tend to smudge under my eyes when I smile and laugh a lot throughout the day. This one really is a smudge free one! It is more stubborn to remove in that you really do need to soak them with makeup remover first. I found that with my double cleansing alone, it left small black bits. I bought my first tube on amazon, but bought my second tube here when it was on sale because it was cheaper!!

Easy to apply and easy to remove. Will repurchase,

Have been using this for the past 3 years. As the name claims, it doesn't smudge. Unlike other mascara that I tried which make me look like a panda by noon.

This is wonderful, it doesn't smudge, can be easily removed that's why I love it. I don't like removing mascara and it smudges, this is perfect! i was looking for this kind of mascara for a long time and finally I found it

It’s a good mascara I like the thickness of the formula it’s nice and dark.

Nice mascara, the whimpers are much longer and brighter.

Defs doesn't smudge but also doesn't hold a curl on asian lashes, even when used with a lash primer or a stronger mascara underneath.

The Mascara is very soft and light. I dont have any allergy for that. My eyes are very sensitive.

second time with this product. got it on sale. it is good mascara!!!

Accidentally bought this and couldn’t be more satisfied. This time I bought 5, for myself and friends. Never fade, only when I wash with water, easy to wash off, highly recommend.

I can't have enough of this. I always stock up when this one is on sales. I purchased 5 this time.

Like it’s namesake, it does not smudge. I also like the wand/applicator — easy to use

I was expecting more since it’s Heimish. An ok mascara. Nothing special.

Doesn't smudge but it doesn't hold a curl either.

Washable cleansing, water proof coating. it lasts all day.

repeated buys for this product. it makes my lashes SOOOOO long!

This is the best smudge proof mascara for my oily eyelid. Other brands will make me look like panda by noon. I can't live without this!

why this mascara keep smudge on my eyes :(

the best mascara. long last. water proof mascara.

the best Mascara. washable cleansing, water proof coating. love it.

Amazing Mascara ever. water proof coating. washable cleansing.

I bought this mascara now for the 6th or 7th time and I'm still in love with it! It makes my lashes so long and it's very long lasting and doesn't smear at all!

First off, I have really oily eyelids for some reason. I only use the most resilient waterproof eye makeup because not only will non-waterproof makeup turn into an oily mess, the oils on my eyelids literally ABSORB the makeup and leaves a weird grayish residue on my skin. Beautiful, I know. Soooo, I received this mascara as a gift with purchase and thought I would give it a shot even though it's not "waterproof." Well, to my sistahs who have greasy eyelids, this product is not for you. As expected, this thing smeared under my eyes and I straight up (in the words of Rachel Weisz's character in The Favourite) looked like a badger. HARD PASS!

water proof mascara. Amazing products. love it. washable cleansing.

this is very good mascara, second time ordering

I love this mascara - it does not smudge or gets clumpy. This one goes well on top of the Etude house Dr. Mascara Fixer for super long lash.

There are better and cheaper mascaras than this one. Plus-washes off with regular warm water and cleansing oul without residue. Min-doesn’t hold the curl at all.

It doesn't smudge, flake or shift even slightly during the day. I've even worn it to the beach and no problems. And so easy to remove. Absolutely love it!