I found out about this from Gothamista on YouTube. I use this as the last step in my night routine to lock in all the moisture. I also love mixing it with my makeup primer to create a more hydrating, slightly tacky base for my makeup to grip onto. The initial application is sticky and you can't rub it in, you have to pat it in. But when you pat it, you can feel the moisture and hydration go into your skin and the tackiness fades after a couple minutes. It's so good I showed it to my friend and she bought it the next day lol As you can see from the picture, the product has been well loved haha