All Day Vitamin VC-IP 1.0 Firming Serum has key ingredients of VC-IP (Ascorbyl Tetraisopalmite), Niacinamide, Ferulic Acid, Tocopherol, Bakuchiol, Panthenol, Sodium Hyaluronate and Aronia Melancarpa Fruit Extract which work together to help boost collagen, improve skin elasticity and reduce the visibility of fine lines and wrinkles - who wouldn't want that?! I apply a few drops to freshly cleansed skin every evening prior to applying moisturiser.
This vegan and cruelty free serum is housed in a 30ml glass bottle with a dropper pipette delivery system. I have been using it for almost 3 weeks now and am already seeing improvements in skin tone, radiance and elasticity. I haven't experienced any peeling, purging, or irritation whatsover which is brilliant. Overall, I really like this non oily, fast absorbing serum and would consider purchasing it again in future.