First of all, I would like to thank to STYLEKOREAN for sending samples, please do continue as it is great to be introduced to a different products this way, because it helps a lot with decision making, hence saves money, disappointment, and search. About serum: it is a really strong concentrate that absorbs in instant. It is a bit thicker if to compare to “Some by me” serum, and has very mild smell. I have normal skin and hardly get any burning sensation in general. 1-2 min after applying this serum, I felt initially stinging sensation changing to burning sensation with my skin turning into dark pink and kind of swollen ( you would call it really plumed skin)). I had to rinse my face fast. Don’t get me wrong, this serum really does what it promises, I just diluted it with cream after. 1: 3 ration worked better on my skin. I would advice to start with a really small area to avoid serious reaction.