I typically use etude house masks and I loved how well this one formed to my face. I always have a problem with masks fitting around the bridge of my nose and this one did really well. I had the mask on for about 25 to 30 minutes and it felt really soothing. I wouldn't call this one a hydrating by any means but it is definitely is tightening as it claims. My skin isn't uncomfortably tight but it is noticeably firm. I have two of these and I'm going to save the next one for after my next plane trip. I'm definitely going to purchase again and try more Missha masks.