Missha is such a popular brand I guess I underestimated it's products... This sunscreen is just perfect, it has a light pink tone, spreads easily and sets down in a semi-matte finish that lasts all day long, even on my T-zone in some serious hot and humid weather in Brazil, without being drying or uncomfortable! The pink tone doesn't leave a whitecast or any serious tone-up effect, it just makes my skin tone look nice and fresh in it's own color, and a little bit blurred. Plus, the packaging is big and GORGEOUS, and it didn't cause any irritation on my very sensitive skin so far (I tend to get red with any chemical susncreens), it's the sunscreen I reach for the most these days, 10/10