I really love its texture. This serum has a lotion-like feel, and it doesn't take long to fully absorb. What's great is that it doesn't have any weird scent, as there are no additional ingredients like perfume in it. But there's still a subtle natural good smell, kinda like herbal spices, and it's not too bothersome. I've been using it, and so far, I'm really liking it! However, one thing I'm not a fan of is the sticky feeling it leaves on the skin after absorption. That's just my personal preference because I'm not a fan of that sticky sensation, hehe.