These masks come out of the bag absolutely covered in the gel-like serum from the bag. I have used the Vitamin C brightening mask and the AHA BHA mask so far and my skin feels absolutely fantastic and looks it too. I will point out that I used a facial toner earlier in the days prior to application and I'm not entirely sure if that is adding to the experience, but my skin thanks me for these. At this price, I don't think it can be beat! Do your skin a favor and at least try them. You won't be disappointed!