The shampoo comes in a large, convenient pump bottle that makes it easy to dispense the right amount of product. The shampoo itself is a creamy, opaque liquid with a pleasant floral scent. The first thing I noticed about this shampoo is how rich and luxurious it feels on the hair. It contains a serum formula that's designed to nourish and moisturize the hair, and I could definitely feel the difference in how soft and silky my hair felt after using it. The shampoo also lathers up nicely, so a little bit goes a long way. Another thing I like about this shampoo is how well it cleanses the hair without stripping it of its natural oils. It removes any buildup or dirt without leaving my hair feeling dry or damaged, which is great for maintaining the health and integrity of my hair.