This shampoo is the BEST shampoo I have ever tried! The texture of the shampoo is so soft, and it makes the hair feel so soft and silky. Even the foam is velvety and smooth! My hair feels sooo soft when I use this and I can't stop touching it. This is the best shampoo out there, and I have tried soooo many. It smells so clean and pretty too. I am so happy with this purchase! I don't even need conditioner when I use this shampoo. Thank you to Hoonion on youtube for the recommendation