I might've just gotten a shade that was too light for my skin tone (light/light-medium), but this did not show up on my cheeks :( I got the shade BE01, and it showed up nicely when I swatched it on my arm. I tried it with a brush, a dry sponge, a wet sponge, with my fingers- nothing worked. The formula is really nice though, and I would buy a darker color to try it again.