I wouldn't believe in the whole 30 days challenge the brand is promoting. I've been using the toner, serum, and cream all together for nearly 3 months now, and there definitely has been an improvement, but it's not as drastic as the ads claim to be! My pimples aren't as red and inflamed and scarring is fading much faster! The overall tone in my face is also brightened! Just be consistent with usage, and you'll definitely see results!