My first time trying Jumiso, and I am impressed. It starts with the packaging, high quality glass packaging, minimal, transparent, easy to understand. I have been using this serum along with their cream, and they do work wonderful together. It does everything it claims! It has a watery formula and gets absorbed fast leaving no weird residue. It is effective, it has Panthenol and Ceramide to moisturize and soothe. When I use this serum, my skin feels hydrated, I really feel hydration. I have tried a lot of skincare brands, and Jumiso is among few that impressed me. Not trying to sound overly dramatic, but my skin looks and feels good, or at least, I think it looks healthier now.