I'd say this is a niche product--if you want peptides in your routine, but don't have room in the serum stage, and can't do the thicker creams which moisturizers with peptides tend toward, this is good. It's a watery toner texture. While it is a good size-to-price ratio--other peptide products are cheaper, so I'd try to catch this on sale. I wouldn't have bought full price, but was happy with it having caught it on sale.