I'm actually not that interested in lip gloss because for me it's very glossy and makes my lips look like I've just eaten fried chicken with 1 tons of oil. Haha! but bestie, trust me, this Heimish lip gloss has become my favorite. First of all, it makes my lips look naturally glossy like healthy plump lips and not sticky at all. Light, moisturizing and has a sweet smelling scent. The color is also soft, natural yet eye catching. The applicator is also easy to use, the liquid spreads easily and does not smudge.