The consistency reminds me of snail mucin. It applies easily but it does take a couple of minutes to absorb into the skin. Once it does, it leaves a satin finish with no greasiness. Be sure to use a small amount - a little goes a long way. This is a great moisturizer for dry or aging skin, it is very moisturizing, plus it helps plump & brighten the skin without feeling heavy. I really like how hydrated my skin feels, it is soft to the touch with a healthy glow. I would recommend for all skin types, but if you have combination or oily skin, just use a tiny amount at night only.