A little thick but lightweight, soft cream that spreads like a dream and absorbs nicely unto skin. I use this on my forehead too. This leaves my skin moisturized and feeling nourished. Love it. I appreciate the pump tube packaging, too. Different and hygienic. Cool. Powered by 5,000ppm plant-derived Bakuchiol (aka the botanical retinol), Fermented Black Rice, and Bamboo Shoot Bark Extract. Claims to help get rid of dark circles and brighten the eye area. Right now Im loving it, but of course, have to give it time to show me the results. Enjoying this nourishing eye cream for my bedtime routine.

Best in Packaging (Traveler-Friendly) Best in Tightening and Lifting Fast Results

Slim beige pump-type tube; unscented; the milky and light cream absorbs fast; not sticky; hydrates nicely

One of my fave eyecream, this is actually my second tube! No fragrance and I actually saw a difference with my undereye lines on this since I’ve been using my first tube ever since! Worth the money and love that it has a pump applicator.

 I love this eye cream. Have a cream light texture and absorbed quickly. Will continue to use and see any improvement.

Contains Bakuchiol 5,000ppm, Fermented Oryza Sativa (Rice) Extract 2,000ppm & Sodium Hyaluronic 300ppm helps reduce fine lines and wrinkles. The texture is light cream white in color with a little scent. when applied it is not sticky and gives a moist feeling to the skin. because I've only used it for two weeks, I can't see any significant results. it only feels like the under eye area is so moist and smooth.

The pump tube isn't the best suited to this product. I do notice the nourishing and brightening effects.

To be honest, I really like the texture and after feel eye cream because it makes the undereye smoother, no sticky and absorbs very quickly. As he claims "soothing, firming, hydrating" approved! It really makes underye smoother

I haven't used it long enough to report any effects but it has a lightweight creamy texture, very easy to blend in so it disappears quickly into the skin without leaving any stickiness. It also has a slight fruity scent (smells like coca-cola to me and I love it!

Kandungannya berupa 5,000 ppm tanaman Bakuchiol, 2,000 ppm Fermented Black Rice, Bamboo Shoot Extract dan Centella Asiatica. Tekstur creamnya light banget, ringan tapi terasa betul lembabnya. Kemasannya juga ramping jadi ga makan banyak tempat. Feelsnya terasa halus dan firming dikulit, jadi bantu menyamarkan garis halus

Black Rice Bakuchiol Eye Cream this's recommended for Brightening, Firming, and Soothing Care for under eye.

I like the lightweight cream texture and the tube pump packaging. I tend to look for bakuchiol, instead of retinol because my face got irritated from a retinol product in the past. I also appreciate that there are other anti-aging ingredients in this eye cream.

I can rate this eye cream 9/10 Love love it

I have been using this eye cream for a month and my skin feels hydrated. I am starting to run out and the product is not coming out smoothly anymore. Overall, I like the product!

Non-tacky milky cream that is lightweight, soothing, and effective. Absorbs quickly and is very hydrating.

Haruharu Wonder Black Rice Bakuchiol Eye Cream - it improves fine lines & wrinkles, moisturizes & helps with dark circles. It has lighweight cream texture that absorbs instantly. Feeling soothing & cool.

nothing major change but work well for hydration

I have been looking for an eye cream since the weather has been getting colder. I came across this one and let me to you it is the best eye cream!!! It has Bakuchiol which I think is a retinol alternative. I have acne prone and oily skin and this works perfectly on my face. it has a gel texture and absorbs pretty fast. overall, it doesn’t feel sticky or heavy under the eyes. Also, I really like how it comes with a pump.

Excited to add bakuchiol eye cream in my daily routine. Too early to tell visible differences yet. It does feel nice and calming with black rice ingredient. So far, no breakouts or skin flaking. Would recommend

Very nice eye cream to use at night

Good for sensitive skin. Highly recommend

I have not tried it yet, I'm glad it does not have any silicones in it though, hopefully it works out just fine

Review: It claims to combats wrinkles around the eyes and helps to get rid of dark circles and brightens the dark eye area. Way good to start using it! This non irritating and leaves a very nice texture while putting it on. Give your eyes a little care with this new Bakuchiol Eye Cream from HaruHaru Wonder Black Rice collection. Description: Bakuchiol - A high-purity natural active, a safe alternative ingredient with similar efficacy to antioxidant retinol (vitamin A) without side effects, extracted from the seeds of Psoralea Corylifolia of the legume family, a traditional Ayurvedic medicine. 
Fermented black rice - Black rice is already rich in antioxidant compounds as it is, but when it is fermented its anti-oxidation power dramatically jumps. 
Milky and light cream type - absorbed quickly, refreshing and light finishing without stickiness.

Love the texture it us verry verry great will definitely repurchase

I feel like this didnt really do anything

Love how it feel on my skin, so moisturizing and lightweight

The eye cream itself is okay but the dispenser is quite nice and easy to travel with.

I love styles korean Good products, price and quality ...

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Bought a back up just in case! Love this eye cream. I have super sensitive eyes and this doesn’t irritate it at all