Don't see immediate effects. As with most masks, you'll only see its efficacy over time. But I like using this. It has a medium weight consistency, kinda refreshing when applied. I don't see any improvements on wrinkles bc I don't have any yet, but this will be a good preventive measure. I don't see it work on acne bc mine are cystic acne and they are impossible so I can't prove its efficacy. But I like it otherwise for weekly maintenance and it's slightly more sustainable.