Marketed as being for cool tones and although the color isn't fully cool toned it still works for me. I find it to be more neutral, maybe neutral-cool but as you apply it it turns more purple as glowy lip tints tend to do. Chroma and value are quite low so it's super easy to wear and it's definitely an mlbb color. My skintone is a korean shade 13 & I'm a cool summer for reference and this color works very well on me. Has the usual juicy lasting tint smell which I think is like gummy bears