The texture is absolutely beautiful and it first applies nicely however this product did not live up to the hype for me. Sometimes it left almost a greasy finish on my face despite my dry skin and sometimes it didn't feel occlusive enough despite being a richer feeling cream. And it wasn't brightening at all unlike the ridiculous claims everywhere. I really wanted to love this more. I'll continue to use this and will finish it but after a month of daily use it did not live up to my expectations. Can't say I'm a fan of the jar either despite the beautiful packaging since it's a hassle to use. I really wanted to love this more but I'm much more skeptical of this brand and the reviews surrounding some of their products since some of the reviews make outlandish claims which I've yet to see come true. I have to say their sheet masks in this same blackberry line were much more enjoyable than this moisturizer so perhaps there's something worth checking out if you're interested in this line