I’ve never used a milk cleanser before, so the no-foaming or lathering part was new to me. I was attracted to the creamy, moisturizing qualities of this, though. It’s really nice! These types of cleansers usually aren’t marketed toward oily skin types, but I rather like using this as my AM cleanse. Enough to get excess PM product and such off, but super gentle. I use a lot of actives, so a super gentle and moisturizing cleanser in the AM is a good balance to have in my routine.