This is an amazing cushion blush formula, with a heart-shaped applicator, that blends out to a sheer-to-buildable flush of color. I stamp once for a natural-looking glow, and twice for a bold pop of color and then blend immediately with fingertips and every time the color in my cheeks comes out great making my face looking amazingly beautiful. I am glad to learn that this product is vegan and is free of Parabens, Sulfates and Phthalates. Also, I have already recommended the the Cheeky Stamp Blendable Blush to all of my friends and family.