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(Required) Terms of Use

Article 1 (Objective): The objective of these Terms and Conditions (hereinafter "Agreement"), in regards to registration and use of the online store www.StyleKorean.com (hereinafter "StyleKorean.com") operated by Silicon2 Co. (hereinafter "Company"), is to stipulate the Company and customers' rights, responsibilities, and terms and procedures concerning the customer's use of services.
Article 2 (Definitions): The terms used in this Agreement are defined as follows. Terms used in this Agreement, with the exception of those defined in Article 1, are in accordance with standard commercial practice or relevant law.

"StyleKorean.com" refers to a virtual business place created by means of telecommunication equipment or computer in order to enable users to transact goods or services (hereinafter "Goods, etc.").

"Services" refers to all online services and other various services provided by the Company on StyleKorean.com.

"User" refers to Registered Customers and guests who use the services provided by the Company in accordance to this Agreement.

"Registered Customer" refers to a person who has consented to this Agreement and is registered on StyleKorean.com in order to receive provided Services.

"Guest" refers to a person who uses Services provided by StyleKorean.com without registering.

"ID" refers to the email address provided by Users for usage of Services, and used by the Company for customer identification purposes.

"Password" refers to a combination of letters and numbers created by the User in order to verify identification and to protect the rights of the customer.

"Application (App)" refers to the mobile application provided and managed by the Company in order for Users to purchase goods and use services on StyleKorean.com.

"Reward Points" are a type of payment method provided to Users by the Company, and can be accumulated and used following the purchase of goods or services.
Article 3 (Statement and Modification of Terms): The Company shall, for easier recognition by users, display the contents of this Agreement, store name, representative, address, business registration number, and contact information (phone number, email address, etc.) on the initial homepage of StyleKorean.com. Details of this Agreement may be provided in the form of a link to a separate page.

Once a User completes the procedure for registration, the User shall be deemed to have consented to this Agreement, and the Agreement shall take effect upon registration.

The Company may modify this Agreement provided that the modification does not violate any relevant laws such as the Act on the Consumer Protection in Electronic Commerce, etc., Regulation of Adhesion Contract Act, Framework Act on Electronic Commerce, Digital Signature Act, Act on the Promotion of Information and Communications Network Utilization and Information Protection, etc., and Framework Act on Consumers, etc.

Should any modification be made to this Agreement, the Company shall announce the effective date and the reasons of such modification 7 days prior to the effective date on the initial page of StyleKorean.com, and inform Registered Customers via email. However, if the changes are disadvantageous to the Registered Customer, the announcement shall be made for 30 days prior to the effective date. In such a case, the Company shall display the contents of the modification in a clear manner to facilitate Registered Customers' understanding of the modification.

If the Company notifies Registered Customers of the contents of the amendment via email to the email address registered by the Registered Customer, the Company shall be deemed to have properly notified.

Registered Customers who do not agree to the modified terms can request to terminate their account.
Article 4 (Types of Services): The Company provides the following Services.

Information on goods and services, execution and implementation of purchase contracts

Opportunities for new product review and related activities

Opportunities for participation in various events

Emails on new products and company news

Other services as determined by the Company

The contents of services provided can be modified if the Company deems it necessary for management, technical, or operation reasons.
Article 4-2 (Stylekorean.com Membership Service): The Company may provide membership service of 'Stylekorean.com Membership Service'. Details are governed by Stylekorean.com Membership Service Operation Policy.

Stylekorean.com membership operation policy (including membership benefits) will be notified through the Stylekorean.com Membership Menu and may be changed according to the company's circumstances. Members are responsible for regularly checking for any changes to the policy, and the Company shall not be liable for any disadvantages incurred due to a Member's failure to do so.
Article 5 (Provision and Withdrawal of Services): We do not guarantee that access to the website will be uninterrupted or error-free.

Unauthorized redistribution or commercial use of our content is prohibited.

The Company shall provide Services for 24 hours a day, 365 days a year, unless any business or technical problems arise.

The Company may restrict usage time for certain Services or Registered Customers. In the event of such restriction, an announcement shall be made in advance.

The Company may temporarily suspend Services in the event of repair or inspection of telecommunications facilities, breakage in communication, or force majeure such as natural disasters.

Excluding force majeure such as natural disasters or national emergencies, the Company shall notify Registered Customers in the event of any suspension of Services. Should Services be suspended due to force majeure, customers shall be notified immediately after the relevant issue is resolved.

For any damages to the Registered Customer or a third party due to suspension of Services, with the exception of cases due to force majeure such as national emergencies, the Company is held liable. However, the Company shall not be held liable in the event that the Company provides evidence of no intention or negligence.

In the event that Services can no longer be provided due to reasons such as change in business item, abandonment of business, or company acquisition, the Company shall inform Registered Customers and compensate in accordance to the conditions stipulated by the Company. Should the Company does not publish its conditions or standards for compensation, Reward Points shall be returned to Users in the form of cash or merchandise equal in value.
Article 6 (Establishment of Contract of Use): Users may apply to become a Registered Customer after entering customer information and consenting to this Agreement provided by the Company.

By following the procedure for registration as determined by StyleKorean.com, and by clicking "Agree" upon reading this Agreement, the User acknowledges his or her consent to this Agreement.

Users that register according to Sections (1) and (2) of this Article may be suspended or restricted from Services in the following cases.

Registration is made with falsified, missing, or incorrect information.

Registration is made with the purpose of harming public order and morals.

User is obstructing the Company's legitimate business operation.

30 days have not passed since Registered Customer voluntarily closed his/her account.

The registering customer is under 16 years of age.

Other reasons deemed appropriate by the Company.

The contract of customer registration takes effect once the Company's approval reaches the Registered Customer.

Any changes in customer information shall be immediately informed to the Company via methods such as the Edit Profile menu.
Article 7 (Customer Duties): Registered Customers shall not participate in the following activities, which are considered harmful to public order and morals.

Using a stolen ID and password

Unauthorized usage, reproduction, distribution, or commercial exploitation of information obtained through Services provided by the Company

Infringement of intellectual property rights and/or other rights of a third party

Defamation or intentional activities that harm another person

Distribution of crime-instigating or obscene content for criminal purposes (and other activities harmful to social order)

Unauthorized distribution or advertisement of contents unrelated to Services provided by the Company

Hacking or spreading computer viruses to disrupt or harm information services provided by the Company

Other activities in violation of relevant laws

Registered Customers are responsible for the management of their own ID and password, and are held liable for all consequences that occur as a result of user negligence.

In regards to use of Services, duplicate IDs are not permitted. If your ID is exposed to another person, change your password immediately and inform the Company.

Registered Customers are obliged to comply with the terms of this Agreement.
Article 8 (Account Termination and Suspension): Registered Customers may request to terminate their account directly on the website or by means of phone, email, etc. Account termination takes effect immediately after the request is processed.

The Company may restrict or suspend accounts without prior notification in the following circumstances:

ID or password theft

Registration made with falsified information in violation of the effective Agreement at the time of registration

Intentional spreading of computer viruses

Activities that threaten the order of electronic commerce, such as information theft or obstructing other users on StyleKorean.com

Activities on StyleKorean.com that harm public order, violate this Agreement, and/or violate relevant laws

Distribution of unconfirmed or untruthful information that damages the reputation and credibility of StyleKorean.com or obstructs its business

Obstructing business by repeatedly cancelling or returning Goods, etc. purchased on StyleKorean.com with no evident reason

Obstructing business by insulting, threatening, or sexually harassing a staff member of StyleKorean.com

Obstructing the transaction order of StyleKorean.com by making repeated purchases of Goods, etc. for resale purposes

Registrations that do not comply to this Agreement nor meet the requirements set by the Company

The Company may defer approval of a user's registration request in the following circumstances:

Shortage in facilities

Technical difficulties

Other reasons in which deferment is deemed inevitable

Violations of this Agreement

Once an account is restricted or suspended, in the event that the reason for restriction or suspension occurs more than twice or remains unresolved within a 30-day period, the Company reserves the right to terminate the relevant account.

In the event that the Company terminates an account, the account registration is canceled, and the Registered Customer will be informed and given an opportunity to present a defense.

In the case of Section (2) of this Article the Company may claim damages to the Registered Customer.
Article 9 (Company Duties): The Company shall not partake in any activities that are prohibited by this Agreement or any relevant laws.

The Company shall use its efforts to provide continuous and stabilized services.

Should a User's opinion or complaint be deemed justified, the Company shall promptly process relevant requests without delay. However, if processing is impossible, the Company is obliged to inform the User of the reason and provide an expected resolution schedule.
Article 10 (User Notification): The Company may provide Users with notifications via the email address provided by the User at the time of registration or as later updated by the User.

For notifications intended for all Users, the Company may substitute individual notice by posting the relevant information in the "Notices" section of StyleKorean.com, or by displaying a pop-up on the main screen of StyleKorean.com.
Article 11 (Protection of Personal Information): The Company collects the minimum required amount of personal information through legal and fair means for purposes of establishing and implementing this Agreement. Should a Registered Customer close his/her account, or if the purpose of processing is fulfilled, the Company shall delete the personal information without delay in accordance with its Privacy Policy. However, following relevant laws or the User's separate consent, the Company may retain some or all of the User's information.

For more details on the Company's personal information policies, please refer to the Privacy Policy.
Article 12 (Posting Deletion): The Company may delete a User's posting or any of its services without prior notification in the following circumstances.

The User is committing slander or defaming a third party

The User is transmitting a large amount of information that destabilizes the operation of services

The User is spreading falsified information or advertisements against the recipient's will

The User is harming public order and morals

The User is infringing the intellectual property rights or other rights of a third party

Other circumstances in violation of this Agreement or relevant laws
Article 13 (Intellectual Property Rights): All intellectual property rights in regard to Services belong to the Company.

Users may not, without prior permission from the Company, duplicate, transmit, publish, distribute, or broadcast information obtained during use of Services for commercial purposes, nor may they allow a third party to do so.

Product reviews and postings made by Users on StyleKorean.com may be duplicated, distributed, transmitted, or displayed on websites used by or in affiliation with the Company for the purpose of promoting StyleKorean.com or the goods and services sold on StyleKorean.com. Such reviews and posts can be modified or edited so long as the original meaning remains intact.
Article 14 (Establishment of Purchase Contract): Users who wish to make a purchase on StyleKorean.com may submit a request in the following (or similar) order. The Company is obliged to disclose the following information to Users in a manner that is easy to understand.

Search and select good(s) to purchase

Enter recipient's name, address, phone number, email address (or mobile phone number), etc.

Confirm purchase terms and conditions, information on restricted services, liabilities for shipping fees, installation fees, etc.

Indicate your consent or refusal to the purchase terms and conditions (e.g. via mouse click)

Agree to confirmations regarding purchase of Goods, etc.

Select payment method

Other procedures determined by the Company

In the event that the Company provides a User's personal information to a third party, the Company is required to obtain the User's consent. This consent is not implied in advance at the time of registration.

The Company reserves the right to decline a purchase request for reasons indicated in the following clauses. For minors who wish to establish contract without the consent of a legal guardian, the Company shall inform you that the User or legal guardian may terminate the contract.

The purchase request includes falsified, missing, or incorrect information.

Approving the request may result in significant technological obstructions to the Company.

The contract shall be binding once the notification of approval reaches the Registered Customer. The notification of approval must include the confirmation and sales availability of the relevant purchase request, as well as information on modification and cancellations to purchase request.

It is the customer's responsibility to ensure accurate shipping information is entered.

The Company is not liable for delivery issues resulting from incorrect or incomplete shipping addresses provided by the customer.
Article 15 (Payment Method): Users can make payments for goods or services using the following methods.

The Company may not charge additional fees for any payment method.

Credit card payment

Debit card payment

PayPal

Electronic currencies

Other electronic forms of payment

Fraudulent transactions may be subject to legal action under Korean law.
Article 16 (User Notification and Modification/Cancellation of Order): The Company is obliged to provide a notification of confirmation in the event of a purchase request made by a User.

The User may request to modify or cancel the purchase request at any time before the product has been packed for delivery. If such a request is received before packing, the Company shall promptly process it. If the item has already been packed or shipped, or if payment has been completed, the User's right of cancellation shall be governed by Article 19 (Refunds, Returns, Exchanges).
Article 17 (Provision of Goods, etc.): Unless specific terms are stipulated regarding the provision period of Goods, etc., the Company shall take appropriate measures such as customized production, packaging, etc., to ship the User's item within 7 days of contract establishment. However, if the payment has already been made in full or in part, the Company shall take appropriate measures within 3 business days of payment. If a separate agreement exists between the Company and User, the relevant agreement shall take precedence. In such case, the Company is obliged to take measures to provide the User with information on provision procedures and progress.

The Company shall disclose the shipping method for delivery of Goods purchased by Users, shipping cost responsibilities per method, and shipping time per method, etc. for purchases made by the User. In the event that the Company exceeds the agreed shipping time, the Company is held liable for damages incurred from the delay. However, the Company is not held liable in the event that the Company provides evidence of no intention or negligence.
Article 18 (International Shipping Services): The Company provides international shipping services for goods with a sales contract through an international shipping network in which the Company has a business relationship.

If the User wishes to change delivery information (delivery address and contact information, etc.), the User can change the information directly only if the order status is 'Payment completed'. However, after the order status is 'Preparing Shipment', delivery information can only be changed through the CS center, and immediate customer service response may not be possible due to time difference.

Customs duties and taxes that are levied by the destination country as a result of international shipping are the recipient's responsibilities.

International shipments are processed at customs upon arrival in the destination country, and Users acknowledge that this may result in a delay in expected delivery date.

Once the reason for return is approved by the Company (once evidence of defect, etc. is submitted), the User must contact the international shipping customer service center, return the product though a local overseas shipping courier, and provide documentation to the Company proving the return shipping costs.

Should the shipment be refused by the recipient, the User is responsible for initial shipping fees, as well as all other costs incurred during return shipment. Such costs will be deducted from the refund.

Customers are responsible for complying with their local regulations and tax obligations.

The Company is not liable for customs delays or additional charges incurred.
Article 19 (Refunds, Returns, Exchanges): In the event that the Company is not able to provide Goods, etc. purchased by the User due to reasons such as insufficient stock, the Company shall promptly inform the User and issue a refund or take appropriate measures for refund within 3 business days of payment.

If the item is incorrectly delivered, damaged, or expired, the User may request compensation within 14 days of receiving the item. However, for hygiene-related items such as food or cosmetics, returns may not be accepted if the item has been opened or used without any defects. This limitation does not apply if the product was defective, damaged, or incorrectly delivered.

The User can directly cancel the order (purchase contract) through a cancellation request only in the order status 'Payment completed'. However, even if it is marked as 'Payment completed' on the homepage, the Company may reject or withhold the User's request for cancellation if delivery has actually started or there are special circumstances such as order production has been scheduled or created. In this case, related matters will be separately notified to the User (including notice through the site).

Since it is considered that international shipping has begun from the order status after "Preparing Shipment", the order(purchase contract) can not be canceled, returned or exchanged. However, it may be possible if the Company approves the User's request for return or exchange after the international shipping is completed.

Pursuant to the Section (4) of this Article, when the User wishes to obtain approval for a return from the Company, objective evidence must be sent to the Company to prove the reason for the return, such as primitive defects in the product. Once defects are proved, the Company will take responsibility for all shipping costs incurred in the relevant return and reshipment.

Even after completion of the order, if the delivery information is insufficient or it is considered that normal transaction is not possible, the order(purchase contract) may be canceled at the discretion of the Company. In this case, the Company refunds the payment or takes required procedures for the refund.

In the case of partial cancellation or return of the order, the refund may be slightly different from the original payment due to changes in the conditions of the discount policy.
Article 20 (Right to Terminate): A User who has established a purchase contract for Goods, etc. with the Company may request to cancel the order within 7 days of the effective date of contract (if the Goods, etc. are provided later than the effective date, the date of delivery or the date of the start of delivery is taken into account). However, if the terms for cancellation are stated differently in the Act on the Consumer Protection in Electronic Commerce, etc., the relevant regulations are to be followed. If the Company has set a different cancellation period and has notified the User in advance, the User may cancel the order within the period determined by the Company.

The User may not request a return or exchange for items that fall under any of the following clauses.

The item is destroyed or damaged due to reasons for which the User is held responsible (with the exception of packaging being damaged in order to inspect the contents of goods).

The value of the item is significantly decreased due to full or partial consumption by the User.

The value of the item is significantly decreased due to passage of time and is deemed unsuitable for resale.

An item that can be reproduced into an item of the same quality, of which the original item packaging is damaged.

Services or digital contents stipulated under Article 2 of the Framework Act on the Promotion of Culture Industries (with the exception of divisible services or divisible digital contents not stipulated).

The Company has notified the User of restrictions to cancellation in advance due to foreseeable and irrevocable damages that may occur from cancellation, and has obtained consent.

Regarding clauses 2 and 5 of Section (2) of this Article, in the event that the Company has not clearly notified the restrictions to cancellation or taken appropriate measures such as providing product of usage, restrictions do not take effect.

Notwithstanding Sections (1) and (2) of this Article, in the event that the received Goods etc., differ from what is indicated or advertised, or the purchase contract is not executed accordingly, the User may cancel the order within 3 months of delivery and within 30 days from the date on which the User became aware of or could have reasonably become aware of the issue.
Article 21 (Effects of Termination): For returned goods, the Company is obliged to take appropriate measures in issuing a refund within 3 business days of return receipt. In the event that the refund is delayed, the Company is obliged to pay a delay interest rate in accordance to Article 21-3 of the Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, etc.

Regarding refunds, in the event that the User has made payment with credit card or other methods determined by law, the Company shall promptly contact the processor of the relevant payment method to request the suspension or cancellation of billing.

For cancelled orders, the User is responsible for fees incurred for returning an item. The Company shall not claim damages or penalty charges for cancellation of order. However, in the event that the received Goods etc., differ from what is indicated or advertised, or the purchase contract is not executed accordingly, the Company is responsible for all return costs.

In the event that the item has already been partially used or consumed, the Company may, within legal boundaries, claim from the User the profits obtained from use or the costs incurred in providing the item.

Reward Points issued from purchase must be returned in order for the purchase to be cancelled.

In the event that the User has paid shipping fees at the time of initial delivery, the Company shall clearly indicate who is responsible for the costs in case of cancellation.
Article 22 (Operation of Reward Points and Other Systems): The Company can award Reward Points to Users who purchase Goods, etc. or use certain payment methods, the details of which are in accordance with Stylekorean.com Reward Point operation policies. Reward Point policies are separately notified and are subject to change following Company circumstances. The policy is subject to change, and Members are responsible for regularly checking for updates.

Reward Points can be used like cash to purchase goods from Stylekorean.com. Points cannot be redeemed for cash (with certain exceptions such as gift certificates or gift cards), and are available for use starting from 0.1 point.

Reward Points expire in the following cases.

Registered Customer closes account.

Expiration date has come or the conditions for expiring the Reward Point has been met

If 180 days have passed from the date rewarded

Reward Points used for unlawful profit or malicious transactions can be forfeited or suspended by the Company.
Article 23 (Relationship Between StyleKorean.com and "Linked Mall"): If StyleKorean.com is connected to another online store via hyperlink (hyperlinks include text, images, video, etc.), the latter is referred to as "Linked Mall" (website).

The Company is not responsible for the goods provided by the "Linked Mall" nor for transactions held between the "Linked Mall" and User.
Article 24 (Damages): For any damages resulting from either party violating this Agreement or relevant laws, the party responsible is obliged to indemnify the damaged party.
Article 25 (Exemption of Liability): The Company shall not be held liable for damages for which the User is responsible.

In regards to information, data, or facts posted by a User or third party, the Company does not guarantee and is not responsible for the completeness, safety, appropriateness, legitimateness (no violation of third party right) of such information and intentions of the User or third parties to transact.

The Company is not responsible for damages that arise from the inability to provide Services due to force majeure such as natural disasters.

If the Company provides Services in partnership with an affiliate website, the Company is not held liable for any damages that arise from the services provided by the affiliate website.

The Company is not responsible for damages resulting from the inability to provide Services due to force majeure, including but not limited to natural disasters, war, or governmental actions.

The Company shall not be liable for any service interruptions or disruptions caused by unavoidable reasons such as system maintenance, replacement, or scheduled inspections that have been announced in advance, unless caused by the Company's willful misconduct or gross negligence.

The Company shall not be liable for issues arising from the User's personal computer environment or network conditions, unless caused by the Company's willful misconduct or gross negligence.

The Company is not obligated to intervene in disputes between Users or between a User and a third party arising through the use of the website or related services, and shall not be liable for any damages resulting therefrom unless caused by the Company's willful misconduct or gross negligence.
Article 26 (Disclaimer): The content on this site is provided "as is" and without warranties of any kind, express or implied, including but not limited to warranties of accuracy, reliability, or fitness for a particular purpose.
To the extent permitted by applicable law, the Company shall not be liable for any damage resulting from the use of this website, including but not limited to direct, indirect, incidental, or consequential damages.
However, this limitation of liability shall not apply to damage caused by the Company's gross negligence, willful misconduct, or any other liability that cannot be excluded under applicable law.
Article 27 (Applicable Laws and Jurisdiction for Disputes): This Agreement and Services shall be governed, construed and performed by the laws of the Republic of Korea.

Both the Company and User are obliged to make every effort in amicably settling disputes that arise in regards to Services.

Any dispute arising between Company and User arising out of or in connection with the Agreement or Services, shall be resolved in accordance with the procedures set out in the Civil Procedure Act of Republic of Korea.

All disputes shall be subject to the exclusive jurisdiction of the Seoul Central District Court, unless other laws of the Republic of Korea designate a different court within the Republic of Korea.

If you have any questions regarding these Terms, please contact us through our chatbot available on the website for prompt assistance.

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(Required) Collection and use of personal information

Privacy and Security

StyleKorean.com (hereinafter referred to as the “Company” or “StyleKorean”) values the protection of users’ personal information and complies with applicable laws and regulations,

including the Personal Information Protection Act, the Act on Promotion of Information and Communications Network Utilization and Information Protection, and the General Data

Protection Regulation (GDPR). The Company implements technical and administrative safeguards to prevent loss, theft,

leakage, alteration, or damage of users’ personal information and strives to manage such information securely. This Privacy Policy explains the types of personal information collected by the Company, the purposes of use and processing, the retention and use period, and users’ rights and how to exercise them.

Article 1. Purpose of Processing Personal Information

The Company collects only the minimum personal information necessary to provide its services. If additional personal information is required to offer personalized services based on users’ preferences and interests, the Company will obtain prior consent.

Members may refuse consent for optional items without restriction on basic service use; however, some features may be limited. Non-members may refuse consent to the collection and use of personal information, but this may restrict product purchases and service use.

The Company does not collect sensitive personal information, including race or ethnicity, religion or philosophical beliefs, country of origin, political opinions, criminal records,
health or medical information, or sexual orientation. However, in the course of providing global services, if information classified as “Sensitive Personal Information” under the
definitions of local laws (e.g., CPRA) is processed, the Company complies with the protective measures required by such laws. Specific details regarding such processing are
clearly provided in the country-specific notices (e.g., Article 8) of this Privacy Policy.

Classification	Purpose of Use	Details of Information Collected
Mandatory	Member Management	- Verification of intent to register and confirmation of consent - User identification and account authentication - Maintenance and management of membership status - Prevention of fraudulent use and unauthorized access - Provision of notices, announcements, and customer communications - Handling of customer inquiries and complaints
Mandatory	Contract Performance and Service Operation	- Processing of product orders, payments, deliveries, returns, and refunds - Performance of contracts for purchase agreements and service provision -Customer support related to transactions and services - Processing of payment information related to the purchase of goods or services - Entrustment of personal information processing in connection with service use and information processing
Optional	Marketing and Personalized Services	- Provision of personalized services, convenience, and benefits based on user preferences and characteristics -Delivery of event, promotion, and marketing information (with prior consent) -Analysis of service usage and marketing trends at an individual or group level - Improvement of products, services, and user experience
Other	Event Participation and Promotion Management	- Provision of information related to events and promotions -Support for event participation through the website, email, social media, and other channels
Other	Service Usage Data and Operational Analysis	- Analysis of user interests and service usage patterns - Service improvement through statistical analysis and internal research - Prevention of fraudulent transactions and abnormal usage -Retention of records for dispute resolution and compliance with legal obligations

Article 2 (Categories of Personal Information Processed)

The Company collects and processes the following personal information for the provision of its services.

(1) Categories of personal information processed without the consent of the data subject

(2) Categories of personal information processed with the consent of the data subject

Personal information processed in accordance with Article 15(1)1 and Article 22(1)7 of the Personal Information Protection Act

Classification	Method of Collection	Items Collected and Processed
Mandatory	At the Time of Membership Registration	- Mandatory items: Name, date of birth, ID, password, email address, phone number (mobile and home), address - Optional items: Nickname, profile image
	During Product Order, Payment, Delivery, and Refund (Members)	- Delivery information: Name, contact number, address, email address - Payment information: Payment method details - Transaction information: Order and refund history
	During Product Order, Payment, Delivery, and Refund (Non-Members)	Delivery information: Name, contact number, address, email address Payment information: Payment method details Transaction information: Order and refund history
	When Submitting Customer Inquiries or Complaints	Personal information necessary to process inquiries Details of customer inquiries and consultation records
Optional	With Consent for Service Improvement and Usage Analysis	Name, date of birth, ID, email address, phone number, address Payment methods, order and refund history Customer inquiry records Curation information based on service usage records and purchase history Personalized information voluntarily provided by the user or generated during service use, such as skin type, skin concerns, and preferred categories
Optional	With Consent to Receive Marketing Information	Name, email address, mobile phone number
Other	Automatically Collected During Service Use	Access logs, IP address, cookies, browser type, and device information

Legal Basis for Processing Personal Information

The Company processes personal information based on the following legal grounds:

The data subject’s explicit consent

Necessity for the performance of a contract and the provision of services

Compliance with legal obligations under applicable laws and regulations

The Company’s legitimate interests, including the prevention of fraudulent use, enhancement of security, ensuring service stability, and improvement of services

Article 3 (Personal Information of Children)

The Company does not process personal information of children under the age of 14 (or under the age of 16 for residents of the EEA and California, USA, or under the minimum age prescribed by the laws of the country of residence).

Article 4 (Entrustment of Personal Information Processing)

For the smooth processing of personal information-related work, the Company entrusts the processing of personal information to third parties as follows.

Service Provider (Data Processor)	Country of Location	Scope of Entrusted Services	Privacy Policy / Sub-processors
PayPal	United States	- Provision of international payment processing services - Processing of payment approvals, cancellations, and refunds - Processing of transaction information for the application of PayPal’s Seller Protection Policy	https://developer.paypal.com/braintree/in-person/ reference/paypal-braintree-sub-processors/
Eximbay	Republic of Korea	- Processing of international card payments and global payment methods -Payment approval, cancellation, refund, and settlement processing - Fraud prevention and payment security management	https://www.eximbay.com/privacy.do
Klarna	Sweden	- Provision of Buy Now, Pay Later (BNPL) services - Management of payment approvals and payment records	https://creator.klarna.com/terms/publisher-terms?utm_source=chatgpt.com
VTPAY	Republic of Korea	- Processing of simple payment services and payment approvals - Management of payment records and settlement support	https://apps.apple.com/us/app/vtpay-by-3sm/id6755428590
Alipay+	Overseas	- Processing of simple payments for users in China and global users - Processing of payment approvals, cancellations, and refunds	https://legal.alipayplus.com/alipayplus/legal/docs/privacy
Apple Pay	Overseas	- Processing and authentication services for Apple Pay payments	https://www.apple.com/legal/privacy/en-ww/
AMEX (American Express)	United States	- Processing of AMEX card payment approvals and settlements	https://www.americanexpress.com/us/company/privacy-center/online-privacy-disclosures/#collect-data
DHL	Overseas	- Provision of international express delivery services - Overseas shipping and customs clearance coordination for ordered products - Tracking of international shipments for ordered products - Processing of international delivery of ordered products - Logistics service support - Provision of delivery solutions	https://www.dhl.com/us-en/home/footer/privacy-notice.html
FedEx			https://www.dhl.com/us-en/home/footer/privacy-notice.html
FedEx			https://www.fedex.com/en-us/trust-center/global-privacy-policy.html
UPS			https://www.ups.com/kr/en/support/shipping-support/legal-terms-conditions/privacy-notice
Aramex			https://www.aramex.com/kr/en/legal-details/privacy-policy
Delivered Korea	Republic of Korea		https://www.delivered.co.kr/ko/privacy-policy
EFS	Overseas		https://efs.asia/script/users/about.php
EFS			https://parxl.com/parxl_solution
Parxl			https://parxl.com/parxl_solution
Amazon Web Services (AWS)	United States	- Provision of cloud infrastructure for service operations - Management of servers, data storage, backups, and system operations	https://aws.amazon.com/compliance/sub-processors/?nc1=h_ls

When entering into entrustment agreements, the Company specifies in contracts and other written documents, in accordance with the Personal Information Protection Act, matters concerning the prohibition of processing personal information beyond the scope of the entrusted purpose, implementation of technical and administrative safeguards, restrictions on re-entrustment, management and supervision of entrusted parties, and liability, including compensation for damages. The Company supervises entrusted parties to ensure that personal information is processed securely.

In the event of any change in the details of the entrusted services or the entrusted parties, the Company shall disclose such changes without delay through this Privacy Policy.

Matters concerning the overseas entrustment of personal information processing are set forth in Article 5

Article 5 (Notice on Overseas Transfer of Personal Information)

The Company transfers personal information overseas to ensure the smooth provision of services.

In accordance with Article 28-8(2) of the Personal Information Protection Act and other applicable laws and regulations, details regarding overseas transfers are provided below.

Data subjects may refuse the overseas transfer of their personal information; however, refusal may restrict the use of certain services, such as payment processing, delivery, personalized services, and the provision of advertisements

If a data subject does not wish for their personal information to be transferred overseas, they may withdraw from membership through My Page > Account Settings > Membership Withdrawal. Membership withdrawal is at the user’s discretion.

Legal Basis for Overseas Transfer

Article 28-8(1)3 of the Personal Information Protection Act

(Where entrustment or storage of personal information is necessary for the performance of a contract)

The data subject’s explicit consent

Status of Overseas Transfer of Personal Information

① Overseas Transfer Related to Payment Processing and Contract Performance

Recipient (Data Processor)	Transferred Personal Information	Purpose of Transfer	Country of Transfer	Timing and Method of Transfer	Retention / Use Period
PayPal	Name, address, billing address, shipping address, email address, IP address, payment information, payment tokens	Payment processing and application of Seller Protection policies International payment processing Payment approval and settlement Payment authentication processing Provision of Buy Now, Pay Later (BNPL) services	United States	Transferred via network at the time of service use	Until the purpose of transfer is fulfilled
Eximbay			Republic of Korea
Klarna			Sweden
VTPAY			Sweden
VTPAY			Republic of Korea
Apple Pay			Republic of Korea
Apple Pay			United States
AMEX			United States
Adyen		Payment processing and acquiring services Risk management	EU		Until termination of the contract

② Overseas Transfer Related to Delivery Services

Recipient (Data Processor)	Transferred Personal Information	Purpose of Transfer	Country of Transfer	Timing and Method of Transfer	Retention / Use Period
DHL	Name, address, contact information, shipping information, email address, and personal customs clearance number	International express delivery International shipping International customs clearance coordination Global shipping solutions Overseas shipping agency services Customs duty payment agency services	United States	Transferred via network upon shipment request	Retained until delivery is completed
FedEx			United States
UPS			United States
Aramex			UAE
Parxl			Singapore

③ Overseas Transfer Related to Service Operations, Analytics, and Marketing

Recipient (Data Processor)	Transferred Personal Information	Purpose of Transfer	Country of Transfer	Timing and Method of Transfer	Retention / Use Period
Amazon Web Services (AWS)	Personal information collected and generated during service use	Server operations and data storage	United States	Transferred via network upon service use	Retained until membership withdrawal or withdrawal of consent
Google Analytics	Encrypted member identification information and usage records	Analysis of service usage statistics
Amplitude		User behavior analysis			For 30 days after membership withdrawal
Amplitude	Encrypted member identification information and usage records	User behavior analysis			For 30 days after membership withdrawal
Braze		CRM management and delivery of personalized messages			Retained until membership withdrawal or withdrawal of consent
Braze	Encrypted member identification information and usage records	CRM management and delivery of personalized messages
Google		Provision of advertisements and behavioral analysis
META (Instagram, Facebook		Provision of advertisements and behavioral analysis
META (Instagram, Facebook		Provision of advertisements and behavioral analysis
Criteo		Provision of advertisements and behavioral analysis
Criteo		Provision of personalized advertisements
Salesforce		Provision of personalized advertisements
Salesforce		CRM management and delivery of personalized messages
Mailchimp
FingerPush

Article 6 (Retention, Processing Period, and Destruction of Personal Information)

The Company shall promptly destroy personal information once the purpose of collection and use has been fulfilled, or within 30 days from the date of membership withdrawal.

However, if applicable laws require the retention and processing of personal information for a certain period, or in the following cases, the Company shall securely retain such personal information for the required period and use it only within the scope of the stated purpose:

Where investigations or inquiries are in progress due to violations of applicable laws: Until such investigations or inquiries are completed

Where rights and obligations arising from the use of services remain outstanding: Until such rights and obligations are settled.

Notwithstanding Paragraph 1, personal information that the Company is required to retain under applicable laws shall be retained until the end of the applicable period as follows:

① Act on Consumer Protection in Electronic Commerce, etc.

Records related to contracts or withdrawal of subscription: 5 years

Records related to payment and supply of goods or services: 5 years

Records related to consumer complaints or dispute resolution: 3 years

Records on display and advertising: 6 months

② Protection of Communications Secrets Act

Computer communications log records: 3 months (The most recent access date is excluded for the purpose of verifying service usage periods.)

③ Framework Act on National Taxes

Books and evidentiary documents regarding all transactions: 5 years

In order to minimize potential loss or damage caused by repeated membership withdrawal and re-registration, and to enable account reactivation upon the user’s request, personal information that is not subject to statutory retention obligations shall be destroyed immediately upon membership withdrawal. The minimum information necessary for preventing re-registration abuse and protecting accounts may be retained for a limited period and then destroyed

The procedures and methods for the destruction of personal information are as follows:

① Destruction Procedure

The Company selects personal information for which a reason for destruction has arisen and destroys such personal information upon approval by the Company’s Chief Privacy Officer.

② Destruction Methods

Personal information recorded and stored in electronic file formats: Securely deleted using technical methods that render the data irrecoverable

Personal information printed on paper: Destroyed by shredding or incineration

Article 7 (Additional Notice for California Residents)

(California Consumer Privacy Act, CPRA)

This Article applies to users who reside in the State of California and explains how StyleKorean collects, uses, and shares personal information, as well as the rights of users, in accordance with the California Consumer Privacy Act of 2018 and the California Privacy Rights Act of 2020 (CPRA).

This notice is based on the Company’s personal information processing activities during the current period and the preceding twelve (12) months.

Categories of Personal Information Collected

StyleKorean may collect and process the following categories of personal information:

Identifiers: Name, email address, IP address, account identifiers, and similar information

Commercial Information: Purchase, order, payment, and refund history; shopping cart records

Characteristics of Protected Classifications: Age, gender, and other characteristics protected under U.S. or California law

Internet or Other Electronic Network Activity Information: Website visit history, search activity, click activity, and usage logs

Geolocation Data: City- or country-level location information

Audio, Electronic, or Visual Information: Call recordings related to customer service inquiries

Inferences: Profile information reflecting purchasing tendencies, interests, and preferred categories

※ For detailed information regarding specific data elements collected and their sources, please refer to the sections titled “Personal Information Collected” and “Purposes of Use” in this Privacy Policy. In principle, each category of personal information is destroyed without delay upon the achievement of the purpose of collection or upon membership withdrawal. However, where retention is required by applicable laws, the information is retained for the period prescribed by such laws. Specific retention periods for each item can be found in Article 6

Categories of Recipients of Personal Information (Past 12 Months)

StyleKorean has disclosed personal information to the following categories of recipients for business purposes

Categories of Personal Information	Categories of Recipients
Identifiers	Advertising and marketing partners; data analytics providers; payment processors; logistics and delivery partners; customer support partners; cloud service providers; security and system maintenance providers
Commercial Information	Payment processors; logistics and delivery partners; customer support partners; fraud prevention partners
Characteristics of Protected Classifications	Advertising and marketing partners; customer feedback platforms
Internet or Other Electronic Network Activity Information	Advertising and marketing partners; data analytics providers; cloud service providers
Geolocation Data	Advertising and marketing partners; data analytics providers

Rights of California Residents

California residents have the following rights:

① Right to Know/Access

California residents may request information regarding the personal information that StyleKorean has collected, used, or shared.

② Right to Correct

California residents may request the correction of inaccurate personal information.

③ Right to Delete

Unless an exception applies under applicable laws, California residents may request the deletion of personal information collected and retained by StyleKorean

④ Right to Opt-Out of Sale or Sharing

StyleKorean does not sell personal information in exchange for monetary or other valuable consideration.

However, StyleKorean may share personal information with advertising partners for the purpose of providing personalized advertising, which may constitute cross-context behavioral advertising under applicable laws.

Users have the right to opt out of such sharing at any time.

⑤ Right to Limit Use and Disclosure of Sensitive Personal Information

StyleKorean may collect sensitive personal information, including IDs, passwords, and payment information provided by users, for the provision of services. Users have the right to request that StyleKorean limit the use and disclosure of their sensitive personal information if it is used or disclosed beyond what is necessary to provide the services (e.g., product delivery, payment processing).

⑥ Right to Non-Discrimination

California residents shall not be discriminated against for exercising any of the rights described above.

Article 8 (Additional Notice for Residents of the European Economic Area (EEA))

(General Data Protection Regulation, GDPR)

This Article applies to residents of the European Economic Area (EEA). StyleKorean processes personal information based on the following legal grounds in accordance with the GDPR.

Legal Bases for Processing Personal Information

Consent of the data subject

Performance of a contract with the user

Compliance with legal obligations

Protection of the vital interests of the data subject or another natural person

Legitimate interests of StyleKorean (provided that such interests do not override the fundamental rights and freedoms of the data subject)

Rights of EEA Residents

EEA residents have the following rights:

① Right of Access

The right to obtain confirmation as to whether personal information concerning them is being processed and whether such processing is lawful

② Right to Data Portability

The right to receive a copy of personal information in an electronic format and to request its transfer to another service provider.

③ Right to Rectification

The right to request correction of inaccurate personal information.

④ Right to Erasure (Right to be Forgotten)

The right to request the erasure of personal information when conditions for erasure under the GDPR are met.

⑤ Right to Withdraw Consent

The data subject has the right to withdraw consent at any time regarding processing based on consent.

⑥ Right to Restriction of Processing

The right to request restriction of processing in the following cases:

Where the accuracy of personal information is contested

Where processing is unlawful and the data subject requests restriction instead of deletion

Where personal information is required for legal claims

Where a balancing of legitimate interests and the data subject’s rights is required

⑦ Right to Restriction of Processing

The right to object to processing for legitimate interests or direct marketing purposes.

⑧ Right not to be Subject to Automated Decision-making

The right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning the data subject or similarly significantly affects the data subject.

⑨ Right to Lodge a Complaint
The right to lodge a complaint regarding the processing of personal information with the supervisory authority of the Member State of the data subject’s habitual residence, place of work, or place of the alleged infringement.

Designation of EU Representative

The Company has designated a representative to handle inquiries regarding personal information protection for EEA residents as follows:

Representative Name: Sungwoon Kim

Address: Powstańców Śląskich 7a, 53-332 Wrocław

Email: jasonkim@siliconii.net

Designation of EU Representative

For EEA residents, analytical cookies and marketing/advertising cookies (excluding cookies essential for service provision) or similar technologies are used only with the user's prior consent. Users may change or withdraw their consent to the use of cookies at any time through the methods described in Article 9. Such withdrawal applies only to processing after the wihdrawal and does not affect processing that has already occurred.

Basis for Overseas Transfer for EEA Residents

When personal information of EEA residents is transferred to a third country outside the Republic of Korea or the European Union, the Company transfers personal information based on one of the following lawful bases in accordance with GDPR Chapter V:

Transfer to a country with an Adequacy Decision or to an organization within the US participating in the EU-US Data Privacy Framework (DPF);

Execution of Standard Contractual Clauses (SCCs) approved by the European Commission (applying additional technical and administrative safeguards such as encryption, access control, and internal management procedures if necessary); or

Where the user's explicit consent has been obtained, or where the transfer is necessary for the performance of a contract with the user (e.g., shipping of goods, payment processing).

Article 9 (Operation of Automatic Data Collection Devices and Opt-Out)

Operation of Automatic Data Collection Devices (Cookies)

StyleKorean uses cookies to provide more personalized services to users.

Cookies are small text files stored on a user’s device (PC, smartphone, tablet, etc.) during website use, allowing the website to recognize the user upon return visits.

Information collected through cookies does not include personally identifiable information. Cookies may be deleted when the browser is closed or the user logs out.

Collected cookie information is used for the following purposes:

① Analysis of service usage frequency, visit times, user interests and preferences, and event participation

② Provision of personalized services and product recommendations tailored to user preferences

③ Analysis of user behavior patterns for service improvement and enhancement of the user environment

Users may choose to allow all cookies, receive notifications when cookies are set, or block all cookies.

■ How to Block Cookies by Browser

① Internet Explorer (IE 11)

Open Internet Explorer and select “Tools” (gear icon)

Click “Internet Options”

Select the “Privacy” tab → Advanced

Set cookie blocking or allowance

② Microsoft Edge

Open Edge and click “…” in the upper right corner → Settings

Select “Privacy, search, and services”

Choose a tracking prevention level

Scroll down and set “Send ‘Do Not Track’ requests”

③ Chrome

Click “⋮” in the upper right corner → Settings

Select “Privacy and security” → Site settings

Select “Cookies and site data”

Enable “Block third-party cookies”

■ Mobile Cookie and Tracking Opt-Out

iOS: Settings > Privacy & Security > Tracking → Turn off “Allow Apps to Request to Track”

Android: Settings > Google > Ads → Reset advertising ID / Opt out of personalized ads

※ Menu paths and names may vary depending on device and OS version.

Use of Web Analytics Tools

StyleKorean uses web analytics tools such as Google Analytics to analyze website usage records for service improvement and optimization of the user experience

No personally identifiable information is processed during this process, and Google’s handling of information is governed by Google’s Privacy Policy.

Users who do not wish to use Google Analytics may opt out by installing the browser add-on provided at the links below:.

Chrome: Google Analytics Opt-out Browser Add-on

Internet Explorer and other browsers: Same add-on available

Google Analytics opt-out and privacy information:

https://tools.google.com/dlpage/gaoptout

https://support.google.com/analytics/answer/6004245

https://support.google.com/analytics/answer/181881?hl=en

Article 10 (Collection, Use, Provision, and Opt-Out of Behavioral Information)

The Company collects and uses behavioral information generated during service use to analyze users’ interests and tendencies, and to provide personalized services, benefit notifications, and online customized advertisements

The Company collects behavioral information as follows:

Legal basis: Article 15(1)(4) of the Personal Information Protection Act (Processing necessary for the performance of a contract)

Categories of Behavioral Information Collected	Method of Collection	Purpose of Collection	Retention and Use Period / Subsequent Processing
Login and sign-up access records, product view history, items added to cart, order and purchase completion records	Automatically collected and transmitted during website/app use	Analysis of customer activity and provision of personalized recommendations	Retained until membership withdrawal and then destroyed

The Company may allow the following online customized advertising providers to collect and process behavioral information:

Advertising providers that collect and process behavioral information Google Ads, META(Instagram, Facebook), Twitter, Snapchat, TikTok, Amazon Ads, Criteo

Method of collectionAutomatically collected and transmitted during website and app usage

Categories of behavioral information collected and processed Web/app visit history, search history, purchase history

Retention and use period Until membership withdrawal or termination of the relevant contract

If users do not wish to have their behavioral information collected or to receive customized advertisements, they may opt out through the links below:

Google Ads : https://support.google.com/adsense/answer/142293?hl=en

META (Instagram, Facebook) : https://www.facebook.com/settings/?tab=ads

Twitter : https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads

Snapchat : https://values.snap.com/privacy/privacy-policy

TikTok : https://www.tiktok.com/legal/privacy-policy

Amazon Ads : https://advertising.amazon.com/legal/privacy-notice

Criteo : https://www.criteo.com/privacy/

Contact for Access, Deletion, and Opt-Out Requests Regarding Behavioral Information. Data subjects may contact the channels below to request access to or deletion of behavioral information, exercise opt-out rights, or apply for remedies related to damages:

Chief Privacy Officer: Sungwoon Kim (jasonkim@siliconii.net)

Contact: StyleKorean Customer Service Center

Article 11 (Provision of Personal Information to Third Parties)

The Company provides personal information to third parties only with the user’s consent or where permitted by the Personal Information Protection Act or other applicable laws.

Article 12 (Measures to Ensure the Security of Personal Information)

The Company implements the following technical, administrative, and physical safeguards to prevent loss, theft, leakage, forgery, alteration, or damage of personal information.

Technical Safeguards

Personal information is protected by passwords, and sensitive information is encrypted when stored.

Security programs are installed and regularly updated to protect personal information from external threats such as computer viruses, malware, and hacking.

Encrypted communication technologies (e.g., SSL) are applied to ensure secure transmission of personal information.

Security monitoring, vulnerability assessments, intrusion prevention, and detection systems are regularly operated to identify and respond to suspicious activities.

Administrative Safeguards

Access to personal information is restricted to the minimum number of personnel necessary for business operations, and regular security training is provided to employees handling personal information.

Access rights are granted, modified, and revoked in accordance with internal management procedures, and misuse or abuse of access rights is periodically reviewed.

Compliance with personal information protection laws is continuously monitored through internal audits and inspections.

When personal information processing is outsourced, the Company thoroughly supervises and manages service providers.

Physical Safeguards

Access control procedures are implemented for areas where personal information is stored, such as data centers and document storage rooms, ensuring that only authorized personnel may enter.

Article 13 (Chief Privacy Officer)

The Company appoints a Chief Privacy Officer to oversee personal information processing and to handle complaints, inquiries, and remedies related to personal information protection, as follows:

Chief Privacy Officer

       - Name: Junkye Kang
       - Position: Deputy CTO
       - Contact: 070-8622-5105, jgkang@siliconii.net

Personal Information Protection Department

       - Department: PA_GL
       - Contact: 070-8622-5105, stylekorean_cs@siliconii.net

Users may contact the Chief Privacy Officer or the relevant department regarding any inquiries, exercise of rights, complaints, or remedies related to personal information protection arising from the use of the Company’s services.

Article 14 (Reporting and Consultation on Personal Information Infringement)

If consultation or reporting related to personal information infringement is required, assistance may be obtained from the following institutions:

Personal Information Infringement Report Center (KISA): (+82) 118 / privacy.kisa.or.kr

Personal Information Dispute Mediation Committee : (+82) 1833-6972 / www.kopico.go.kr

National Police Agency Cyber Bureau: (+82) 182 / ecrm.cyber.go.kr

※ These institutions are independent from the Company and provide general consultation related to personal information infringement.

Article 15 (Amendment of the Privacy Policy)

The Company may amend this Privacy Policy in accordance with changes in applicable laws or services. Any revisions or updates will be announced on the Company’s website. In the case of material changes, prior notice will be provided at least seven (7) days in advance.

This Privacy Policy shall take effect as of January 1, 2026.

Previous versions of the Privacy Policy may be reviewed below:

Effective period: May 20, 2015 – December 31, 2025 https://www.stylekorean.com/shop/cs_privacy_security.php

When using a fake domain, the order process will not proceed.

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