Pretty Plum
Very hydrating and long lasting, not very shiny if applied sparsely or tapped. Buildable, the more you swipe and warm up the product the more pigmented and glossy it applies. Melts onto lips, can feel sticky if generously layered.
Shade 07 Mauve Whip is a slightly cool-tone wearable berry plum. Does not leave a tint behind once wiped.

