I used Banila Co's Clean It Zero before this, and this Heimish one cleans better and more thorough. Clean It Zero is a great product but I like that Heimish has a nice slot for the applicator and a solid separator between the balm, so that while washing my face, water doesn't get into the balm easily if I don't close the lid.
Love Zero better than the Heimish cleansing balm. Its only a personal thing. they are quite similar to be honest.